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| Are the Daily Intake values a daily maximum or daily average? |
| They are not a maximum, they are only a guide based on an average adults diet of 8700kJ. |
| If the daily DIs are based on adults, how do I determine the DI for children? |
Daily Intake represents typical energy intake levels that are necessary to be consumed to meet the needs of most people within a specified age or population group. The nutritional needs of individuals differ based on age, gender, level of physical activity, and state of health. Because of this, it is not possible to provide individual nutritional guidance on a food label. DIs are not targets for individuals, but provide a benchmark that is useful for understanding the nutritional contributions of a serving of a food or beverage product.
We calculate the average daily dietary intake as per the National Health and Medical Research Council for an average adult. |
| When are we going to see the new labels on supermarket shelves? |
Changing the labels for all of our products is a massive undertaking and we need to take into account shelf life, exhaustion of existing label stocks and other logistical factors. But Australians will start seeing the new labels in 2007 and the roll out will be completed in 2008. |
| Will the labelling be on all products/all packaging? |
Yes, it will be on all Coca-Cola Company beverages in Australia including soft drinks, juices, sports drinks and teas. As water contains no energy, the DI labels will not appear on our unflavoured waters. |
Health Care Professionals
| Aren’t you afraid that consumers will buy less of your products if they know how many kilojoules they contain? |
No. Information about kilojoule content and other nutrients, as well as the ingredient information, has been part of the labelling of packaged foods and beverages for many years. We are simply making this information easier to find and more readily accessible for our customers to make informed choices, in the context of a balance diet and lifestyle. |
| How have the DIs been calculated? |
The DI values have been calculated in accordance with the National Health and Medical Research Council. |
| Why do you only label kilojoule content on the front of pack? |
Front of-pack labelling will feature a clear statement of the kilojoules per serving, along with the percent Daily Intake these kilojoules represent.
Our back-of-pack labelling will still contain two elements:
1. List of nutrients (energy, protein, fat, saturated fat, carbohydrates, sugars, dietary fibre, sodium)
2. Nutrition information per serving, in addition to the required 100g/100ml |
| Why have you continued to use the DI figure when the new Nutrient Reference Values (NRV) for Australia and New Zealand have been released? |
The Nutrient Reference Values (NRV) were officially launched in Australia and New Zealand on 3 May 2006. They will replace the Daily Intake figures published by the NH&MRC in 1991.
The Food Standards Code for Australia and New Zealand defines what nutrient information, in terms of both Daily Intake (DI) figures and also micronutrient figures; should be included on labels. The Food Standards Code values are based on the 1991 DI value. It has not yet been revised to take into account the new Nutrient Reference Values. It is expected this will occur, however it is at least 12-24 months away.
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| Why is Coca-Cola Australia introducing new labels? |
We believe Australians want succinct, easy-to-use, yet scientifically sound information about our beverage range, so they can make informed choices that fit their lifestyle and dietary requirements. Our research has consistently shown that people want information in a form that is easy to use and visible. |
